Fitbit Try-on App

After assessing the Covid pandemics impact on how consumers were interacting with physical displays in our retail accounts’ stores, I partnered with our global team to develop a non-native Fitbit try-on app. My responsibilities included identifying/hiring the agency to develop the app, gaining alignment and sign-off on the final deliverable and the strategy for retailer sell-in and ensuring placement of the app QR code on 15,000+ fixtures globally.