Fitbit
Throughout my 9+ year tenure at Fitbit, I was responsible for personally managing key accounts and leading the Americas team in the development and execution of all retail marketing programs, including fixture evolution and sell-in, new product launches, digital content integration and budget management.
DIGITAL AND PHYSICAL RETAIL MANAGEMENT
I was the marketing lead for the Amazon US and Canada account, driving the search, display and content strategy, and helping it become the largest retail account for the company. I also partnered with our leadership team to ensure retail strategy alignment and execution for the brand’s bi-annual product launches.
I led two complete overhauls of the brand’s displays, ensuring we had flexible, cost-effective solutions that aligned with our brand’s evolution and diverse, global retail footprint. I also developed and delivered unique, bespoke fixture executions at various accounts.
RETAIL INTERACTIVE ENGAGEMENTS
EXPERTISE
- Channel / Retail Marketing
- Brand Marketing
- Brand Partnerships & Activations
- Marketing Analytics
- Integrated Marketing
- Agency Management
- Creative & Campaign Management
- Budget Management
about
Hey
I'm Matt
I am an experienced marketing professional with 20+ years of diverse experience. From integrated marketing to brand marketing to retail marketing and beyond, I have a long track record of developing and implementing programs and initiatives that drive brand affinity and sales. Whether managing teams or working individually, I am known as a creative marketing leader that forms effective relationships with internal and external partners and gets things done.
My passion is helping brands drive consideration and conversion for their products at retail through compelling, integrated marketing initiatives, engaging in-store and digital content and on-going account management. I look forward to speaking with you.
Let’s make your brand stand out.
Get in touch.
